Who We Are

About Us

Our passion is helping leading brands make critical decisions with confidence

We are a full-service custom market research and strategy firm, helping the world’s leading brands engage, innovate, and grow. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives, including market identification, segmentation, brand health, loyalty, and advocacy, product and service development, and more.

The CMB Difference

As a Top 50 Market Research firm, we’re known for our relentless business decision focus, creativity, deeply consultative approach, and rock-solid execution. That’s what we call the CMB Difference. It’s why many of the most innovative and fast-growing companies partner with us. They trust our team of passionate, seasoned experts to know, understand, and fully engage in their market, industry, and competition, and to deliver results that support confident, strategic decision-making.

Making an Impact

At the end of the day, these results need to make an impact. That’s why we don’t just consider ourselves researchers. We’re storytellers too, translating insights into action for our clients and their stakeholders so that our results resonate in a meaningful and memorable way.

Discover the possibilities with our next-generation storytelling.


CMB is a wholly owned subsidiary of ITA Group, a worldwide leader in engagement and experiential solutions. Together, we deliver insights that support authentic, emotional connections, and foster the next generation and evolution of brand advocates.