Who We Are

About CMB

Data-driven market strategy solutions for the world’s leading brands

For over 30 years, CMB has helped the most successful brands solve their biggest challenges by providing executives with the best of cutting-edge market science and business decision focused research.

While we remain true to our mission to deliver the critical insights that drive growth, the world has changed a lot in three decades. New technologies and social forces including big data, AI, and growing customer-centricity have introduced incredible challenges and opportunities.

In 2010, we integrated comprehensive strategic consulting to help executives further navigate these changes, frame business decisions, and tell compelling, data-driven stories.  In 2017, CMB became a wholly-owned subsidiary of ITA Group, a worldwide leader in engagement and experiential solutions. Our partnership delivers insightful data to support authentic, emotional connections, and foster brand advocates.

We are always on the leading edge—combining powerful predictive analytics with deep expertise in consumer psychology to push the envelope and make an impact. As an AMA Gold Top 50 company with over 70 employees, we are large enough to tackle the most complex business challenges and small enough to be agile. We specialize in:

  • Brand Health & Positioning: Building deep connections at every stage of the customer journey through next generation brand performance measurement.
  • Customer Journey & Loyalty: Identifying and understanding moments of truth on the complex journey from awareness to consideration, purchase, repurchase, and loyalty.
  • Growth & Innovation: Driving growth through prioritizing and optimizing the right messages, products, and programs at the right time and to the right consumers.
  • Market Strategy: Creating opportunity and building brands that will compete, grow, and thrive in a changing market.

Whether you want to talk about your biggest challenges or join our team, we’re always available to chat. Contact us to learn more about how we can help you adapt, innovate, and grow.