Who We Are

About CMB

Our passion is helping leading brands make critical decisions with confidence.

We are a full-service custom market research firm, helping the most successful brands in the world engage, innovate and grow by leveraging the very best of advanced analytics, consumer psychology and market strategy.

As a GreenBook Market Leader with over 90 super-smart and dedicated employees, we’re large enough to tackle the most complex business challenges and small enough to be agile and creative. Our highly custom approach, innovative design, and rock-solid execution ensure you get the answers you need to stay ahead of the competition. We specialize in:

  • Brand Health & Positioning: Build deep connections at every stage of the customer journey through next generation brand performance measurement.
  • Customer Journey & Loyalty: Identify and understand moments of truth on the complex journey from awareness to consideration, purchase, repurchase, and loyalty.
  • Growth & Innovation: Prioritize and optimize the right messages, products, and programs at the right time and to the right consumers.
  • Market Strategy: Create opportunity and build brands that will compete, grow, and thrive in a changing market.

In 2017, CMB became a wholly-owned subsidiary of ITA Group, a worldwide leader in engagement and experiential solutions. Our partnership delivers insightful data to support authentic, emotional connections, and foster brand advocates.

Whether you want to talk about your biggest challenges or join our team, let’s talk.