VP, Digital Media & Entertainment Practice Leader
As a Vice President at Chadwick Martin Bailey, Brant Cruz combines his strong quantitative analytical skills with his ability to develop excellent ongoing working relationships to create effectively managed research studies.
Since joining Chadwick Martin Bailey in October of 1996, Brant has worked with clients across a variety of industries, including retail, banking, and technology. Brant works with leading brands such as eBay, Electronic Arts, Facebook, Apple, Neiman Marcus, Microsoft, Nordstrom, Staples, The Home Depot, Gap Inc, LL Bean, Victoria’s Secret Direct, Publix Super Markets, and Toys R Us.
While Brant routinely works on product development and branding studies, his specialty is leading large-scale segmentation projects. He has spearheaded CMB’s approach to segmentation, utilizing analytical techniques like CHAID and CART simultaneously with Latent Class modeling to uncover and prioritize high-potential segments. Brant has been the primary architect of several global corporate segmentation systems, including work for Microsoft, eBay and Electronic Arts.
Brant earned his B.S. in management science with a concentration in marketing from Bridgewater State College.