VP, Financial Services Practice Leader
Lori brings more than two decades of experience conducting research within the financial services industry and has worked with leading firms in the investment, advertising, and retail sectors. Lori has significant expertise in translating business challenges into action, providing the voice of the consumer for both strategic and tactical initiatives to build brand and drive business results. Lori delivers insights and the ever-important “now what?” through a deep understanding of consumer behavior always translated through the lens of business needs and realities. Lori has been called upon by clients across many different industries including financial services, banking, and consumer goods for both strategic and tactical initiatives to build brand and drive business results.