Knowledge Center


The Gay Wage Gap Is Both Real and Invisible

The glossy TV and pop culture images of high-earning, luxe-living gay men and lesbians hide a darker reality of low wages and financial insecurity.

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PNC Survey Reveals Emotions Influence Planning, Life Goals, Retirement

A new survey from The PNC Financial Services Group, Inc. (NYSE: PNC) revealed that a substantial number of those considered to be "successful savers" are confident they will achieve their life goals in retirement and identified key priorities for realizing them.

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AdWeek: Can Jägermeister’s Bold Rebranding Effort Shake Off the Brand’s Long-Standing Frat Bro Image?

As Jagermeister's rebrand suggests, brands should consider the questions consumers are really asking themselves. They aren't just asking "What brand do I want to use?" At a deeper level, they're asking, "Do I want to be the kind of person who uses this brand?"

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Chadwick Martin Bailey’s Advanced Analytics Team Recognized with the Children’s Trust’s Partnership Award

CMB's Advanced Analytics Team recognized for their work with the Children's Trust.

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Chadwick Martin Bailey Introduces AffinID℠ to Help Brands Convey the Right Customer Image

Planet Fitness among initial clients using AffinID to inform marketing strategies

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ITA Group Acquires Market Research & Strategy Leader Chadwick Martin Bailey

ITA Group, a worldwide leader in corporate engagement solutions, has announced its acquisition of Boston-based market research and strategy firm Chadwick Martin Bailey (CMB).

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Chadwick Martin Bailey Named a Top 50 Market Research Company

Market strategy and research firm Chadwick Martin Bailey named to the AMA Gold's Top 50 U.S. market research firms

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Chadwick Martin Bailey Again Named a Top 100 Women-Led Business in 2016

Chadwick Martin Bailey (CMB) has been recognized as one of the Top 100 Women-Led Businesses in Massachusetts by The Commonwealth Institute (TCI) and The Boston Globe Magazine.

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Chadwick Martin Bailey Honored as a 2016 AMA Gold Top 50 Company

Chadwick Martin Bailey (CMB) was named to the “Gold Top 50” based on its 2015 revenue. The Gold Top 50 is considered the “Fortune 500 of market research firms."

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Inc.: How Startups Can Make It Easier for LGBT Workers to Save Money

Despite being offered many of the same benefits as heterosexual couples, a growing number of LGBT workers still struggle financially. Here's how employers can help. Research from CMB for Prudential.

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