In the News
CMB staff are frequent speakers at industry conferences, as well as appearing in USA Today, Brandweek, NY Times, Computerworld, CRM Magazine, 1to1 Marketing, Nation’s Restaurant News, Boston Business Journal, Travel Weekly, The Research Department Report, Training Magazine, Information World, Wireless+, The Research Pharma Report, American Management Association, American Banking Association, and on XM Radio and local ABC and CBS News programs. See our most recent media clips below.
Creating Consumer-Brand Connections via Social Media – Why Consumers Care and What Works
QUIRKS: A fundamental shift is taking place in how companies engage with customers and prospects, and more and more of that communication is uncontrolled by corporate teams and agencies. This new brand reality is determined as much by what customers and prospects say as by what companies say about themselves.
Bad Economic News Has ‘Some Silver Linings’
Marketing Daily: According to a study from Chadwick Martin Bailey and iModerate Research Technologies, a third of consumers plan to continue the reduced spending habits they adopted during the recession. However, slightly more — 43% — remain undecided about what their future spending patterns may look like, suggesting there is some opportunity for marketers to gain some ground, says John Giegengack, director of CMB’s eCommerce and retail practice.
Chadwick Martin Bailey Names Amy Modini Account Director for Healthcare Practice
Daily Research News: Chadwick Martin Bailey has promoted Amy Modini to the role of Account Director in its healthcare research team. She began her career at the firm twelve years ago as an associate and for the last seven years has been a Senior Project Manager.
Insights, Outcomes and Outsourcing
QRCA VIEWS magazine: Dan Gersten of Boston Research firm Chadwick Martin Bailey, and an active participant in the LinkedIn discussion, agrees. “Insight is seeing things that others don’t,” he says. “Patterns in chaos. Connecting dots. Not just thinking outside of the box but outside of the room” .
Consumers Care More About Content Than How it’s Delivered
QUIRKS: When it comes to the technology trends consumers are most excited about, online content delivery ranks at the top of the list, according to a study from Boston research company Chadwick Martin Bailey. When asked which of the recently-hyped technologies they are most excited about, consumers chose movie rentals via the Internet, with 29 percent being extremely excited by this. Having the ability to surf the Web via TV also came in high in at 26 percent.
Content Excites Us More Than Gadgets
Marketing Daily: According to a survey of 1,200 U.S. consumers by Chadwick Martin Bailey, people were significantly more excited about the prospects of renting movies over the Internet and surfing the web while watching television than they were about 3D televisions, the iPad and Google-powered Android phones.
Forget the Latest High-Powered Devices, Consumers Want Content: Report
The Independent: You might think that flat-screen 3D TVs, iPads, and Android-powered devices are causing all the hype, but a new study shows that consumers are more interested in online content than they are in the latest high-powered gadgets. A study conducted by market research firm Chadwick Martin Bailey shows that consumers are most excited about being able to rent full-length movies from the internet.
Interact with Brands on Social Networks – Consumers do Want Relationships
eMarketer: The social networking audience in the US has reached critical mass. eMarketer estimates that 57.5% of all US Internet users, or 127 million people, will use a social network at least once a month in 2010. According to a February 2010 survey by Chadwick Martin Bailey, a market research firm, 33% of Facebook users have become fans of brands on the network.
Engagement Has its Privileges
American Express Open forum: In order to connect with prospects online, we must go where they’re already active. In February 2010, market research firm Chadwick Martin Bailey along with iModerate Research Technologies, surveyed over 1,500 individuals online as well as conducted one-on-one discussions to contextualize social media behavior.
ATM Locators, Your Lead-in To Full Mobile
ABA Bank Marketing: CMB’s Jim Garrity is featured in the May issue of ABA Bank Marketing discussing how community banks can level the playing field with big banks and their vast ATM network by offering ATM Locators.
Kathy Ofsthun and Susan Lilly Join Chadwick Martin Bailey
Daily Research News: Custom market research firm Chadwick Martin Bailey (CMB) has appointed Kathy Ofsthun and Susan Lilly as Senior Project Managers in its Retail and Financial Services practices. The Boston-based company, which was founded in 1984 by John Martin and Anne Bailey Berman, has corporate headquarters in Boston, Massachusetts, serving clients in more than 30 countries around the globe.
Marriage-Minded Do Better Online Than at Bars, Survey Claims
Washington Post: The study, conducted by the research firm Chadwick Martin Bailey, shows how quickly online dating — in existence for less than two decades — has revolutionized the way people find and pursue potential mates
Social Media Consumers More Likely to Buy, Recommend
MarketingProfs: Two-thirds (67%) of consumers who follow brands on Twitter are more likely to buy those brands after becoming a follower, and 51% of Facebook fans are more likely to buy after becoming a fan, according to a study from Chadwick Martin Bailey. Moreover, 79% of those who follow brands on Twitter are more likely to recommend those brands after following them, and 60% of Facebook fans say the same for Facebook.
Facebook and Twitter Making a Major Impact on Purchase Decisions
Mashable: A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend. Specifically, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook. Moreover, they’re 79% more likely to recommend their Twitter follows to a friend, and 60% more likely to do the same on Facebook.
Social Fans More Likely to Buy- Most brand Followers Report Increased Purchase Intent
eMarketer: Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of. More than one-half of Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.
Facebook, Twitter Followers Good for Biz
Marketing Daily: Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from, those brands than they were before becoming fans/followers. A study of over 1,500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
Facebook and Twitter Makes Consumers More Likely To Buy, Recommend
Response Magazine: The Chadwick Martin Bailey and iModerate Research Technologies study looked at more than 1,500 consumers and found that 60 percent of Facebook fans and 79 percent of Twitter followers are more likely to recommend those brands. It also revealed that 51 percent of Facebook fans and 67 percent of Twitter followers are more likely to buy the brands they follow.
Kijiji.Com Finds That Couples Cohabiting Leads to Clutter
Business Wire: When a couple decides to take the next step in their relationship and move in together, it should be a joyous occasion. However, a recent survey conducted by kijiji.com , eBay’s (Nasdaq:EBAY) free, local classifieds Web site and Chadwick Martin Bailey, a custom research and consulting firm, found that cohabiting often leads to clutter, which can actually put a strain on a relationship.
Pharma Market Research Report – Details from a Successful B2B Segmentation
Pharma Market Research Report: Four great learnings generated from B2B segmentation projects in a CMB/GE Healthcare study, according to Chadwick Martin Bailey Senior Consultant Jeff McKenna and GE Healthcare IT Global Product Marketing Manager Andy Vranesic. This case study dispensed valuable detail into how these MR partners’ segmentation informed and aided business decision making and targeting by GE Healthcare’s Picture Archiving & Communication Systems (PACS), which digitally display CT, X-Ray, Ultrasound and Fluoroscopy images.
Why Measurement Alone Will Not Lead to Better Marketing
Advertising Age: Karl Gustafson and CMB’s Rich Schreuer discuss the top performance factors in measuring marketing. Over the last decade, the science of marketing has grown in importance as marketing departments have come under increasing pressure to defend budgets and more clearly articulate the value they are creating for the organization.
Olympics Sponsors Benefit, As Do Competitors
Marketing Daily: According to a survey from market research firm Chadwick Martin Bailey in Boston, followers of the Winter Olympics correctly identified Coca-Cola, McDonald’s and Visa as official sponsors of the Games. But many also believed companies such as Pepsi, Subway and American Express were also sponsors.
Cloud Confusion Reigns
Information Management: Security and privacy are major issues of concern for IT decision-makers. Nearly one-quarter (24 percent) of polled IT decision-makers were not able to define cloud computing, and others defined it as software as a service, a hosted or managed service or a form of outsourcing in a recent study by Chadwick Martin Bailey, a market research and consulting firm.
And the Recaps of the Super Bowl Spots Just Keep on Coming
New York Times: In post-game research from Chadwick Martin Bailey in Boston, the results showed that despite the hoopla surrounding all the activity online of Super Bowl fans, most viewers did not spend time with a computer or hand-held device. Read the complete NY Times article here.
Windows 7 Helps Enterprises Ascend to the Cloud
IT Expert Voice: Why Windows 7 is So Cloud-friendly. “Knowing that server virtualization is the foundation of cloud services, Microsoft has positioned themselves very well by making sure Windows 7 does a better job allowing virtualization to be extended to the desktop on an enterprise scale,” says Don Ryan, managing director of Chadwick Martin Bailey’s Technology Practice.
Out: Traditional Diet Programs; In: New Interactive Fitness Products
The Healthy Newspaper: A 2009 study from Chadwick Martin Bailey shows 59% of Americans contemplating making a resolution to lose weight, the difference this year is in their approach with a growing trend of consumers turning to interactive fitness products to shed those extra pounds, all without leaving the comfort of their home.
CMB Announces Global Certified Data Collection Network
Daily Research News: Boston, US-based Chadwick Martin Bailey (CMB) has launched a Global Certified Network of data collection companies which it says extends to over 90 countries worldwide.
New Year’s Resolutions/Re-Gifting & Organizing
ABC 7 News: According to a recent survey from Kijiji.com and Chadwick Martin Bailey, found that 3 in 5 consumers (59 percent) keep unwanted gifts they received during the holiday season. Learn more in this feature on ABC 7 news.
CBS News: Most Don’t Return Unwanted Gifts
CBS 4 News: CMB’s research on holiday shopping, gift giving, and post holiday returns shows that 59% of people keep unwanted gifts. Learn why in this feature on CBS Boston’s channel 4 news.
Don Ryan Joins Chadwick Martin Bailey
Daily Research News: Don Ryan has joined US research provider Chadwick Martin Bailey as MD of its Technology Practice. He brings over 20 years of experience working with major IT and media brands, most recently at TNS where he was VP of Technology and Media.
Buckling Down For Holiday Travel: 43% Expected To Drive
TRU/SLANT: Traveling during the holidays isn’t any easier this year than last, and with mounting airfare surcharges, it’s not any cheaper.
According to a study conducted by the research firm Chadwick Martin Bailey, 43% of Americans traveling during the 2009 holiday season are opting to drive instead of fly. This is probably due to either escalating airfares or also as the reports that gas prices are dropping.
Netbooks in the Enterprise: Get Ready
COMPUTERWORLD: Chris Neal, vice president and head of the technology practice for market-research firm Chadwick Martin Bailey in Boston, said that the IT executives his firm has surveyed are “split” on the notion of whether netbooks will make serious inroads into Corporate America. Of the 158 IT professionals his firm recently polled, 25% said netbooks will likely remain a consumer phenomenon, while 21% said the devices will be widely deployed in companies.
Marketing-Performance Measurement Yields Competitive Advantage
MarketingProfs: Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG Partners and Chadwick Martin Bailey.
Affluent Consumers Use Social Media, Trust Themselves Most
HOTELS: The Affluence Collaborative, a research partnership from AgencySacks and Chadwick Martin Bailey, has released results from its survey of how the affluent live online. The Affluence Collaborative offers companies who focus on the affluent consumer a unique resource combining insights, thought leadership and community.
Fixed the Problem? Now Repair the Relationship.
CMB Chairman John Martin and Advisory Board Member Rob Davis discuss how companies need to focus on mending customer relationships with their service interactions, not just fixing problems.
B2B and Mid-sized Firms Struggling Most At Improving Marketing
Mid-sized firms and B2B companies are struggling the most at improving the effectiveness of their marketing efforts, according to the results of a landmark survey of more than 400 companies by strategic marketing consultancy CMG Partners and market research firm Chadwick Martin Bailey. The recently released study — entitled The Marketing Performance Advantage — found that while 75% of all participants expressed interest in measuring the performance of their marketing initiatives, mid-sized firms and B2B companies were also more likely to report having no measurement in place or only limited measurement.
IBM Tries to Woo Business Customers from Windows 7
USA Today- The move comes as Chadwick Martin Bailey, a Boston research firm, released results of a survey of 145 IT professionals indicating 51% of large organizations plan to standardize on Windows 7 for laptops and desktops, while 38% plan to do so with netbooks over the next two years.
Windows 7 Could See High Business Adoption, Surveys Suggest
Microsoft Watch: A new study by Chadwick Martin Bailey (CMB) should warm the hearts of all those executives currently biting their fingernails in Redmond: their survey of 145 IT professionals indicated that the majority intended to standardize Windows 7 across multiple products in their enterprise.
Windows 7 is Hot Pick in Enterprise Netbook Market
COMPUTERWORLD: According to a new study of 145 IT professionals, the operating system of choice for IT netbooks is Windows 7, followed by Windows XP. The three alternatives, Linux, Mac OS X and Google Chrome, each won the allegiance of 10% or fewer respondents.
Just 25% Say They Manage Marketing Well: CMB Research Mentioned in Marketing Daily.
Marketing Daily: Despite increased measurement systems and practices, only one-fourth of marketers believe they’re managing marketing effectively, according to a new survey by market research firm Chadwick Martin Bailey and marketing consultancy CMG Partners.
Only ¼ of Companies Are Managing Marketing Effectively
Only one-fourth of companies believe they are managing their marketing efforts effectively, according to the results of a landmark survey of more than 400 companies by strategic marketing consultancy CMG Partners and market research firm Chadwick Martin Bailey. But the study also found that those companies that actively use marketing effectiveness best practices are reaping positive results in areas such as share gains or revenue growth.
CMB’s research helps eBay’s Kijiji Classifieds Understand Shopper Preferences
Business Wire: In light of the current economic climate, it’s no surprise that more than 179 million adults have bought, sold or shopped for items on a classifieds web site. A national survey commissioned by Kijiji.com, eBay’s free, safe, family-friendly, local classifieds site, has uncovered key factors that users consider before visiting an online classifieds site.
Experienced Market Research & Social Media Professional Cathy Harrison Joins Chadwick Martin Bailey
Recently listed in the Top Ten Next Gen Market Researchers on Twitter, Cathy brings over 20 years of market research experience to CMB. In addition, Cathy is well known in the social media field with over 1,500 followers on Twitter and a published report on the power of social media. Read More in the Daily Research News…
Chadwick Martin Bailey and AgencySacks Target the Affluent
Daily research News: Discusses the collaborative work Chadwick Martin Bailey is doing with specialist marketing firm AgencySacks to provide insights to companies that target the affluent consumer.
Measuring Marketing Effectiveness: An interview with CMB’s Josh Mendelsohn
AMA: Cathy Harrison of AMA Boston interviews Chadwick Martin Bailey Vice President Josh Mendelsohn. Read the interview…
Netbooks: Who’s Adopting? How Are Netbooks Impacting The Business Market?
processor.com: Information from Chadwick Martin Bailey’s recent study on netbooks is featured in an article on processor.com.
Portability is Key to Netbook Deployment in Enterprises: CMB Research Featured in TMCnet Article
TMCnet: CMB reports on a survey of IT professionals showing that the compact size and portability of notebooks has fueled enterprises’ interest in the product. As features get added, the interest continues.
Chadwick Martin Bailey Research Featured in “The Internet Ten Years On” on Total Telecom
Total Telecom: It has been an extraordinary decade for the Internet; it has generated a set of changes that have transformed the way we now work and play. While very little of the Internet that exists today was accurately predicted back then, some of the problems we encountered still remain today.
Chadwick Martin Bailey’s Insight for MetLife’s Mature Market Institute in the Wall Street Journal” Meaning Trumps Money for Thoes Seeking the “Good Life”
Wall Street Journal: Balancing money, medicine and meaning, produced in conjunction with research firm Chadwick Martin Bailey and leading author, life coach, and executive educator, Richard Leider.
BlackBerry Still the Enterprise King
Information Week: The Pulse report on handheld devices was featured in Information Week. Discussing the challenges from vendors who offer sophisticated mobile handsets to mobile professionals, the dominant position of BlackBerry among enterprise IT professionals is little changed, according to new survey data from market research firm Chadwick Martin Bailey.
Nordstrom’s Customer Loyalty in The Wall Street Journal
Wall Street Journal: See how CMB helped shape Nordstrom’s rewards program and roll out their new “tiered” rewards program.
Baby Boomer Segmentation
Quirks: CMB and Arnold Worldwide teamed together for theire Baby Boomer Segmentation study. The article featured in1 to 1 Weekly and Mass High Tech looks at useful recently released information that groups Boomers into five distinct, new categories.
Virtualization Runs Into Some Potholes
Information Week: CMB/Sage Virtualization Report featured inInformation Week.
Embassy Suites Kid’s Eye View
Embassy Suites Hotels knows just what kids think are the hippest, hottest and most happening places-the best place to get a burger, pizza and ice cream in 34 US cities and 2 international destinations. CMB partnered with Embassy Suites to help them guide kids to the best activities on vacation in top markets.
Hot Technology Trends
Computerworld: Josh Weiss was quoted in a Computerworld article on technology trends, new product news and industry buzz.
Scott Deaver from Avis On Why He Chose Chadwick Martin Bailey
Scott Deaver, the Executive Vice President of Avis, discusses why he picked Chadwick Martin Bailey to help with the company’s customer strategies.
Chadwick Martin Bailey Featured in the Research Department Report
Research Department Report: As market research firms battle for the favor of clients against high-powered consultants and other MR agencies specializing in a consultative approach, Chadwick Martin Bailey has received the ultimate client compliment. COO TJ Andre talks about our focus on business decisions and how clients reap the benefits.
Virtualization Runs Into Some Potholes: CMB/SageVirtualization Report featured in Information Week
Information Week: It’s the double edge of virtualization: Hardware and software efficiency comes at the system administrator’s expense. But IT departments are getting better at managing it all, thanks in part to some new tools.
Pulse Report on Network Security featured in August Issue of Communications News
Communication News: Looking further into the benefits of mobility, and the importance of gaining control over wireless environments.
Hotels Magazine Features CMB’s Word-of-Mouth Advocacy Report
HOTELS: See how addressing the benefits of advocacy or word-of-mouth marketing.
CMB’s Tech Pulse Reports Featured in Wirless+ Magazine
Wireless+: This article in Wireless + discusses the emergence of Dual-Mode Devices in the article The Year of Living Seamlessly.
PNC Bank Announces Results of Hospital Insurance Study
Hospital and Insurance executives see significant opportunity to reduce health care costs through more efficient payment process. Press release discussing Chadwick Martin Bailey’s work.
1 to 1 Magazine: How to Track and Disarm Corporate Assasins
1 to 1 Magazine: Judy Melanson is quoted regarding her advocacy research in the travel and hospitality sector.
Judy Melanson Quoted in the NY Times
The New York Times: Examines the impact of word-of-mouth on restaurants, quoting CMB’s recent report.
Nation’s Restaurant News discusses the Power of Advocacy
VP Judy Melanson discussesthe findings CMB’s study quantifying the Financial Value of Advocacy.
Travel Weekly reports on Chadwick Martin Bailey’s Study to determine the Financial Value of Advocacy
Travel Weekly: The findings reveal that billions of dollars are driven largely by word of mouth in the Travel and Hospitality Industry.
Holiday Inn Select is Targeting Gen-Xers with Chadwick Martin Bailey’s Help
Read more in this Brandweek Article.
