Social Media Research

How companies talk and engage with customers and prospects is changing.  In today’s world, your brand is determined as much by what customers and prospects say it is than by what you say about it.

We help brands do a better job engaging with their customers and prospects through social media and ensuring alignment between social media messaging, traditional brand communications, and actual customer experiences.

Download our Consumer Pulse Reports on Social Sharing and Social Media

Strategy Development:

Using primary market research we take a step back to provide you with a full picture of where the people you care most about are interacting online, how those interactions align with the buying process, where the best opportunities are for you to engage, and how to prioritize your social media resources.

Fan Pulse:

We use a two phase approach to understanding your Facebook Fans.  We begin with online bulletin boards to understand why people have or have not become fans.  We then use a Facebook-based research application from our partners at Brand Networks  to conduct research right within your Fans’ personal News Feed, gaining an understanding of their goals, expectations, and opportunities for enhancing their Fan experience.  Learn more about Fan Pulse…

Social Media Monitoring:

We help you set up and analyze social media monitoring data so that you are measuring the things that matter most.  We start by making sure your key brand or experiential measures are being tracked and draw a connection between your social media monitoring results and your customer experience and brand trackers.