A curious and detail-oriented Sr. Insights Consultant, Emily has been with CMB since 2019 and is entrusted with large and complex projects for brands like Fidelity, Vanguard, and JP Morgan Chase. She has a broad range of experience with custom qualitative and quantitative research methodologies, specifically with brand health tracking, customer journey & loyalty, and market strategy.  Emily is recognized for her exceptional ability to collaborate, engage, and provide thoughtful insights. With a robust skill set encompassing critical thinking, versatility, and leadership, she excels in delivering valuable perspectives that inform strategic decision-making. Emily received her Bachelor’s degree in Marketing from Bentley University.