Liz is a research leader with over a decade of experience in data analysis, project management, and survey design. Since joining CMB’s Advanced Analytics team in 2013, she has taken on a multifaceted role, balancing client-focused projects, teaching and mentorship, and leading a team of data experts.
While proficient in a wide range of advanced analytical techniques, Liz has a passion for segmentation work and trade-off methodologies such as conjoint analysis and maximum difference scaling. She has played a key role in projects across technology, e-commerce, financial services, and travel, partnering with industry leaders like Airbnb, Netflix, Vanguard, and Hilton.
Before joining CMB, Liz worked as a project manager and analyst at the New England Journal of Medicine. She holds a B.A. in Cognitive Science from the University of Virginia and an M.S. in Applied Research from Boston University.