Knowledge Center



AI You Can Drive My Car: Consumer Emotion and the Future of Self-driving Vehicles

March 6 at 2:15pm

The Quirks Event – Brooklyn

Self-driving cars are undeniably the future. With billions spent on technology and thousands of cars with varying autonomous capabilities already on the road, where do consumers fit in? Those fickle humans who will actually purchase, ride in and share the road with these vehicles?

In this session, CMB’s VP of Tech and Telecom Chris Neal will share the results of a consumer study exploring the emerging category of self-driving cars to guide the industry towards more widespread acceptance.

Going well beyond the typical examination of functional benefits, this research leverages a consumer psychology framework to understand the emotional benefits and attributes that will drive or deter greater acceptance and adoption of this category.


Apr 2-3, 2019

Chicago, IL

The Quirks Event – Chicago

The Quirks Event - Chicago is a can't-miss industry event where leading brands will share their market research tips, tricks, and learnings.

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May 10-11, 2019

New Haven, CT

2019 Yale Customer Insights Conference

Join some of CMB's lead researchers at the 2019 Yale Customer Insights Conference -- a forum where leading thinkers and doers will come together to share notes at an event exploring the frontiers of marketing strategy, consumer choice and product innovation.

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