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December 13, 2018

Diversity and financial wellness: Prudential study explores financial lives of Americans by race, gender, sexual identity, caregiver status

-Bright spots and areas of optimism exist within traditionally underserved groups in the face of income inequality, retirement insecurity and household debt, new data from Prudential Financial, Inc. ( NYSE: PRU ) reveals. The in-depth exploration of data from Prudential’s Financial Wellness Census™ highlights the dramatic differences in the experiences of diverse populations within the U.S., many of whom were disproportionately impacted by the 2008 financial crisis.

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November 15, 2018

CMB Welcomes Brenda Ng as Vice President of Strategy and Account Planning

CMB is excited to welcome Brenda Ng as Vice President of Strategy and Account Planning. A high-impact marketing executive, Brenda joins CMB with over 20 years of management and activation experience delivering critical insights that drive product development, market strategy, and global corporate strategic planning for some of the world's leading brands.

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June 14, 2018

Female Millennials Have 34% Less Saved Than Their Male Counterparts

And millennial women are also far more risk-averse,

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June 14, 2018

Millennials Learned to Save, But Now How to Invest

Half of Millennials expect to retire with financial stability, although most admit they do not know how to successfully invest.

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June 8, 2018

CMB Again Recognized Among Top U.S. Research Firms for 2018

CMB was named to the American Marketing Association’s “Gold Top 50” for the 6th consecutive year. The report lists the top revenue-generating market research organizations operating in the U.S, and is the industry’s benchmark for market research organizations nationwide.

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April 3, 2018

Poll may help Commonwealth Institute’s chief get more women in the C-suites

Efforts to bring more women into the C-suite have been slow to gain traction in Massachusetts. Elizabeth Hailer is hoping to step up the pace a bit with the help of a recent survey conducted by Chadwick Martin Bailey.

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February 13, 2018

A Survey Asked 1,000 Women About Their Finances and Here’s What They Said

Women are finally changing the conversation about their professional lives. But when it comes to gaining control of their finances, they still find themselves at a disadvantage, according to a new survey from Ellevest, a digital investing platform for women.

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December 13, 2017

The Gay Wage Gap Is Both Real and Invisible

The glossy TV and pop culture images of high-earning, luxe-living gay men and lesbians hide a darker reality of low wages and financial insecurity.

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November 10, 2017

PNC Survey Reveals Emotions Influence Planning, Life Goals, Retirement

A new survey from The PNC Financial Services Group, Inc. (NYSE: PNC) revealed that a substantial number of those considered to be "successful savers" are confident they will achieve their life goals in retirement and identified key priorities for realizing them.

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November 9, 2017

AdWeek: Can Jägermeister’s Bold Rebranding Effort Shake Off the Brand’s Long-Standing Frat Bro Image?

As Jagermeister's rebrand suggests, brands should consider the questions consumers are really asking themselves. They aren't just asking "What brand do I want to use?" At a deeper level, they're asking, "Do I want to be the kind of person who uses this brand?"

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