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Boston, MA | November 14, 2016 – For the fourth year in a row Chadwick Martin Bailey (CMB) is pleased to announce that it’s been recognized as one of the Top 100 Women-Led Businesses in Massachusetts by The Commonwealth Institute (TCI) and The Boston Globe Magazine.
CMB is one of 100 women-led companies from all industries, leading the Commonwealth in the areas of innovation and workplace diversity, among other achievements. With Anne Bailey Berman, president and founder of CMB at the helm, the company is proud to again make the elite list.
“It’s an honor and pleasure to be recognized as a top women-led business in Massachusetts,” says Bailey Berman. “While Chadwick Martin Bailey has built a good reputation within the market research and consulting space, we are continuously challenging ourselves to ask questions and innovate to meet the current and future needs of our clients.”
This announcement comes at an exciting time for the Boston-based market research firm. The company recently launched its proprietary consumer identity measurement tool—AffinID℠. Based on decades of psychological research on the self and social identity, CMB’s AffinID delivers key insights and recommendations tailored to helping brands optimize marketing efforts by strategically influencing target consumers’ image of the brand’s typical user. Brands that score well on AffinID measures and successfully communicate an image of their ideal customer reap benefits throughout the customer journey, from prospective buyer to loyal customer willing to pay a premium.
Each year TCI and the Boston Globe Magazine team up to identify the top 100 women-led companies in Massachusetts. Ranking are determined by revenue, operating budget, number of full-time employees in the state, workplace and management diversity, and innovative projects. See all top 100 women-led businesses here.
CMB is an AMA Gold Top 50 market research and consulting firm partnering with a select group of the world’s leading brands to deliver critical insights for confident, strategic decision-making. CMB collaborates on game-changing initiatives, including brand health & positioning, customer journey & loyalty, market strategy, and growth & innovation.