Amanda McMahan is Sr. Insights Consultant and has been with CMB since 2022. She has worked with such clients as Amex, Meta, Intel, and Netflix. She has a broad range of project experience, including market segmentation and global brand health tracking. She is proficient in all aspects of custom market research project management and execution including research design, programming, fielding management, data analysis, advanced analytics (e.g., choice modeling, key driver modeling, etc.) and business-focused reporting and presentations. Amanda graduated magna cum laude from Virginia Tech where she earned a M.A. in Philosophy.