Francesca Kulzer

Sr. Director, Insights & Strategy

Francesca is a seasoned market research professional with over a decade of experience, driving insights for top brands like Airbnb, Mattel, and LinkedIn. At CMB, she leads high-impact projects for our largest client, blending strategic thinking with a passion for storytelling through data. Beyond research, she collaborates closely with our design team, bringing data to life through compelling visualizations that inspire action.

Francesca’s expertise spans both quantitative and qualitative custom research, including brand tracking, market sizing, segmentation and online communities.

Francesca has a BS in Business Management and an MBA from the Rochester Institute of Technology.