Riley has over 8 years of experience running and executing Advanced Analytics projects, with particular focus on predictive modeling, tradeoff methodologies (i.e. Conjoint), and segmentations. She has worked on projects spanning many methodologies and industries, including clients such as Microsoft, Netflix, LinkedIn, Meta, Chase, eBay, and Best Buy. In addition to Sawtooth, Excel/VBA, and SPSS mastery; she has advanced R and Python coding skills. ​

Before joining CMB, Riley worked with Greenwich Associates, The Modellers – Hall & Partners, and Blue Owl AI. Riley graduated from Smith College with a B.A. in Economics and a B.A. in Mathematics and Statistics.