Knowledge Center

Resources

Keeping a Cutting-Edge Product Relevant for Today’s Fickle Consumer

Learn how Anki—creators of Cozmo the hot new consumer robot—partnered with CMB to leverage the behavioral psychology of consumer emotions and social identity to inform their product roadmap, marketing and ultimately dominate the 2017 holiday season.

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AffinID: Harness The Power of Identity

Join Social Psychologist Dr. Erica Carranza as she introduces CMB's AffinID tool and learn why to change what consumers think of a brand, you must change their image of the people who use it.

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The Power of Social Currency: The Apparel Report

We partnered with VIVALDI for a 5 industry, 90-brand study to identify which consumer behaviors drive brand equity and Social Currency. This report covers the apparel industry.

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The Power of Social Currency: The Beer Report

We partnered with VIVALDI for a 5 industry, 90-brand study to identify which consumer behaviors drive brand equity and Social Currency. This report covers the beer industry.

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Social Currency: Business Transformation Through Greater Customer-Centricity

CMB partnered with VIVALDI for a 5 industry, 90-brand study to identify which consumer behaviors drive brand equity and Social Currency. This results of this research illustrate how Social Currency can help answer the tough questions facing marketers and insights professionals today.

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Social Currency: The New Brand-Building Model

Join CMB’s Brant Cruz and Erica Carranza, and Vivaldi Partners Group’s Erich Joachimsthaler, as they share the results of this 90-brand study. Learn how Social Currency, a consumer-centric framework supported by the results, can help brands achieve success in their digital transformations.

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Busting the Millennial Insurance Myth

This webinar explores Millennial attitudes and behaviors toward insurance. Insights include: a segmentation of Millennials revealing five distinct personas with varied brand preferences, attitudes, and behaviors; what Millennials expect and want from insurers and how to spur adoption; and key differences among younger (21-25) and older (26-30) Millennials.

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Busting Millennial Banking Myths

CMB Consumer Pulse research into Millennial attitudes toward banking and financial services.

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Busting the Millennial Money Myth

We bust Millennial money myths left and right in research we conducted in partnership with venture capital firm Foundation Capital. This webinar will delve into the differences between Millennials and other generations—ranging from assets to attitudes and behavior—and will help you think about Millennials and their investing, including specific financial habits and the attitudinal drivers of their investing preferences.

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eBay

eBay

See how eBay partnered with CMB for a two-part study to define, refine, and develop a cellphone trade-in and sales product.

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