A consultative extension of the client’s internal research team, from brand tracking to product development.
With hundreds of projects conducted over more than a decade, CMB’s role become a consultative partner to the market research and insights team at a leading financial services client. CMB has provided vital support for our client, touching nearly every aspect of the company across different verticals and business units (including healthcare, automotive, home, and more), initiatives and projects. As a trusted advisor, CMB provides specific research guidance and recommendations that help our client accomplish their business goals, backed by our historical knowledge and close working relationship. Over the years, we have come to deeply understand our client’s business, and are able to leverage this knowledge to better support the company’s holistic, confident decision-making.
The close, long-tenured relationship that CMB has built over the years with our client has fostered a creative, innovative, and positive impact in our client’s business. Leveraging research methodologies, and resources available, CMB synthesizes the data needed into one cohesive and holistic story—which is done more efficiently and effectively due to the long-standing relationship.