CMB’s partnership with YW Boston to advance diversity, equity, and inclusion (DEI) at CMB.
CMB is known for its relentless business decision focus, cutting-edge creativity, and insights innovation. We’re committed to do more to achieve greater diversity of people & perspectives, greater inclusion of power, voice, & organizational culture, and greater equity throughout our policies & practices. In 2020, CMB embarked on a DEI journey with YW Boston in order to help the organization deliver measurable and positive impact for our colleagues, clients, and communities. In 2021, a cohort of 25 CMBers—from a diverse set of roles, experiences, tenure, opinions, and identities—volunteered to participate in the InclusionBoston Dialogues Series. As a result of these dialogues, CMBers created an Action Plan to advance DEI at the organization and formed a coalition of staff to implement this plan.
Throughout their involvement in the InclusionBoston program, CMB leveraged their expertise and turned the lens inward. Along the way, CMBers faced their own expectations of perfectionism, and persistently took action on their various goals even when the outcome was unclear - embracing the iterative nature of any DEI journey. CMB’s decision to engage in this process reveals their adaptability and appreciation for multiple markers of success. Their work paid off with new Affinity Groups, emerging structures for continued DEI work, and staff perceptions of their leadership as more actively, more publicly, and more precisely advancing inclusion.
We are optimistic that the changes we’ve made over the last 24 months—and will continue to make—will positively impact our culture both in the moment, but in the future with the culmination of many micro-changes. While we may not see the impact associated with each and every change in the moment, the cumulative impact of this work will ensure a more promising future for all CMBers.
VP, People & Culture at CMB
CMBers formed three working groups, to implement their Action Plan, and the InclusionBoston staff checked in with CMB quarterly to support their progress. Throughout the partnership, CMB cohort members took pulse surveys, which illuminated trends and shifts in their attitudes and behaviors, and their perspectives of CMB.
Making an Impact
One of the most noticeable shifts was in the cohort’s perceptions of administrative efforts. The image below illustrates a few examples of the cohort’s perceptions of CMB’s administrative efforts. Those perceptions shifted over the course of the 13-month partnership. For example, employees perceived efforts to be more public and less private over time.
CMB continues to grow the DEI committee to include other CMBers who express interest in the initiative, and to engage with our industry to share our knowledge and uplift one another, such as CMB’s involvement in the Insights Association’s IDEA Council and the IDEAtor Fellowship Program. We have a vision for a more dynamic future with a stronger workforce that’s as representative of the cultures and communities in which we live and work as our insights.
About the Client
YW Boston is systematically working for social, racial and gender equity. Specifically, we are working to increase access to better health, make neighborhoods safer for everyone, and close the educational achievement gap. YW Boston works across divides, bringing together women and men, adults and youth, communities, and companies. Learn more here.
It's the YOU Factor
At CMB, we celebrate diversity, support equity, and foster inclusion to help our clients, team members, and community partners deliver exceptional impact. We believe DEI drives innovation, so we’re building a culture where difference is valued. We’re committed to finding more intentional ways to grow in our understanding and support of others so that our employees are comfortable bringing their whole selves to work every day. Learn more about DEI at CMB here.