CMB Welcomes Casey Mohan-Schulz as VP of its Expanding Qualitative Strategy & Insights Practice

About a 1 min read.

Casey Mohan
VP, Qualitative Insights & Strategy

Boston, MA – Chadwick Martin Bailey (CMB) is excited to welcome Casey Mohan-Schulz to as our Vice President of Qualitative Strategy & Insights. Casey will lead CMB’s expanding Qualitative practice, making an impact in our clients’ business by elevating the voice of the consumer, and uncover human truths through insights.

“We’re excited to have Casey join CMB,” says Jim Garrity, CEO. “She is a seasoned leader and deeply consultative professional who understands our clients’ markets and strategies.”

Casey joins CMB from C2 Research where she worked for over 10 years. As the Vice President, Research, Casey oversaw numerous projects for Fortune 500 clients and helped establish and grow client relationships while managing a team. She is also active in the American Marketing Association, serving as the President of AMASV since 2019. Casey earned her BS in International Business and Marketing from California State University, Sacramento.

“I’m thrilled to join CMB,” Casey says. “As consumers move into the driver’s seat, marketers and innovators need and want to be closer to their customers. It is critical for companies to understand who they are, hear their needs and incorporate their ideas. I look forward to helping clients leverage the voice of the consumer to innovate, engage, and grow with confidence and authenticity.”

Casey’s hire reflects CMB’s continued commitment to capture richer, truer, transformative stories; move insights into action, power next-gen growth, and most importantly, leverage the best of consumer psychology, market strategy, and advanced analytics to tackle game-changing initiatives.

About CMB

CMB is a full-service custom market research and strategy firm, helping the world’s leading brands engage, innovate, and grow. As a U.S. Top 50 Market Research & Data Analytics Firm, we’re known for our relentless decision focus, creativity, and deeply consultative approach. We leverage the best of advanced analytics, consumer psychology, and market strategy to tackle game-changing initiatives. Our expertise includes market identification, segmentation, brand health, loyalty and advocacy, and product and service development. CMB is committed to helping our clients strengthen and grow their businesses, and we believe it is also our responsibility to help strengthen the quality of life in the communities we live and work. Learn more about CMB here.