Seth joined CMB in 2020 and brings twenty years of domestic and international market research experience, designing and implementing custom research programs both domestically and internationally to address client business decisions using a variety of study methodologies such as segmentation, path to purchase, discrete choice, and biometrics. As AVP, Insights & Strategy Operations at CMB, he oversees one of four business units, managing a team of Project Managers to ensure end-to-end project delivery. He has a broad range of experience across many industries, with past clients including, Pfizer, AstraZeneca, Bank of America, Fidelity, Best Buy, Burger King, and Wrigley’s. Seth holds a M.A. degree in Sociology from University of Chicago and a B.A. in Urban Studies and Sociology from University of Pennsylvania.