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emarketer, Chadwick Martin Bailey
July 21, 2015

eMarketer: How Fancy Do Consumers Want Their Wearables?

Wearable device awareness is high, but ownership—and purchase intent—remain low. Indeed, May 2015 polling by Altimeter Group found that just 7% of US internet users owned a wearable, and a March 2015 study by DigitasLBi put wearables penetration among internet users worldwide at 17%.

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Harpeth Marketing, Chadwick Martin Bailey
July 14, 2015

Harpeth Marketing: Marketing & Sales Advice from Leaders in our Industry, Part 4

This is the fourth of five posts in which we are interviewing noted business owners and leaders from across the Market Research industry to explore how top firms look at and utilize marketing & sales for their businesses.

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Mobile World Live, Chadwick Martin Bailey
June 22, 2015

Mobile World Live: Mobile Wallet Usage Nearly Doubled Since—Survey

A survey by US market research and consulting firm Chadwick Martin Baily (CMB) found that 15 per cent of respondents used a mobile wallet in the past six months, and an additional 22 per cent anticipate doing so in the coming half year.

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June 19, 2015 Mobile Wallet Use Surges

A new study published by market research and consulting firm Chadwick Martin Bailey (CMB) throws another set of data points into the market about mobile wallet usage, growth and adoption.

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NFC World, Chadwick Martin Bailey
June 17, 2015

NFC World: Almost One in Six US Consumers Are Using Mobile Wallets

Almost one in six US consumers (15%) have used a mobile wallet in the past six months, up from 9% in the same period in 2013, and an additional 22% are likely to adopt mobile wallet functionality in the coming six months, a study released by market research and consulting firm Chadwick Martin Bailey has found.

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Biz Report, Chadwick Martin Bailey
November 26, 2014

BizReport: Study Highlights Consumer Behavior in Tablet Purchase Journey

While those shopping for a new tablet rely heavily on mobile devices to research and evaluate a purchase, very few go on to make a purchase on a mobile device, according to a new study from market research and consulting firm Chadwick Martin Bailey.

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November 19, 2014

Mobile Commerce Daily: 66pc of Tablet Shoppers Leverage Mobile During Path to Purchase

Mobile, social and online factors influence tablet purchasers very differently at separate stages in the purchase journey, according to a new study “The Tablet Path to Purchase: The Mobile, Social and Online Journey” from market research and consulting firm Chadwick Martin Bailey.

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Hotel Marketing, Chadwick Martin Bailey
August 28, 2014 Most Leisure Travelers Make Their Final Decision on a Hotel by Visiting Its Website

While reviews on TripAdvisor and OTAs are influential in the final purchase decision, most leisure travelers still want to have a closer look at the hotel by visiting its website, says a new study. The study also finds that few leisure travelers rely on social media when making a hotel booking decision.

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Entrepreneur, Chadwick Martin Bailey
July 9, 2014

Entrepreneur: No Longer Hockers, Modern Street Teams Can Help Build Your Online Presence

There is more opportunity than ever for companies to make real, relevant and lasting connections on the digital landscape. That’s why you should consider taking to the streets to enable conversations simultaneously on and offline around your brand.

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Chadwick Martin Bailey
July 4, 2014

Research Business Daily Report: Remembering Dr. John Martin on Today’s RBDR

Bob Lederer of RFL Communications remembers our co-founder, Dr. John Martin, in his Research Business Daily Report.

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