About a 2 min. read
Last week, I had the pleasure of attending the Insights Association North Atlantic Chapter’s Insights Illuminated Conference in Boston with a few CMB colleagues. The conference was a great opportunity to network with other industry professionals and learn about the latest trends in market research.
Here are a few takeaways to think about:
An overarching theme throughout the conference was the profound impact of advanced technology. From the inception of ideas to the final deliverable, cutting-edge technologies are revolutionizing the way we operate. In this regard, our very own Richard Scionti presented compelling case studies that showcased the transformative potential of themeAI and emotionAI in analyzing unstructured data to uncover patterns and trends. These remarkable tools hold the capacity to reshape the industry by:
Reaching out to younger age groups can sometimes present challenges in research. Lengthy surveys and traditional in-person focus groups may get you an eyeroll. Steph Strickland from JUV Consulting highlighted that Gen Z is an incredibly diverse, digital-savvy, and an influential generation, which necessitates a shift in how we approach and engage with them. Here are some ways to effectively connecting and establishing a community with Gen Z:
CMB’s Farah Samawi and Mass General Brigham’s, Amy Santopietro, hosted the DEI Matters podcast live to discuss neurodivergence in the workplace. When encountering the concept of neurodivergence for the first time, it’s natural to feel uneasy or unsure about using the appropriate language. However, it’s essential to remember that everyone learns at their own pace, and it’s okay to make mistakes. The key is to approach the subject with an open mind, ready to learn, and respectful of others. When implementing accommodations, it’s important to avoid singling out individuals who are neurodivergent, ensuring that the adjustments do not make them feel different from their colleagues. Consider the following:
This conference helped to provide a broad perspective as it relates to the importance of leveraging insights and diversity, equity, and inclusion. Let’s continue the conversation. Contact us.