Customer Satisfaction & Loyalty

No matter the category, the most powerful driver of loyalty and positive word of mouth is your ability to consistently deliver extraordinary customer experiences

Whether your focus is at the brand level, the operations level, or the customer service level we help you ensure that your customers’ experiences support your brand, create loyalty, and drive increased spending.

Read our latest blog posts about Customer Experience and Loyalty

Customer Experience Tracking (CVD)

We identify the operational touch points that have the largest impact on revenue generating behaviors, prioritize opportunities for improvement, and measure whether your brand is being supported or undermined by the customer experience.

NPS-Style Tracking

We use our adaptation of the Net Promoter Score approach to understand the customer experience and its impact on word of mouth and other key behaviors, delivering qualitative and quantitative metrics that give management a scorecard and customer facing employees a roadmap for success.

Loyalty Program Development

We use qualitative and quantitative techniques to help you develop programs that are unique, support the brand, and drive significant incremental spending among your customers.

Win/Loss Programs

We determine why your sales force is winning or losing contracts, where the process needs to be improved to change the outcomes, and the potential return on those improvements.

They are my “go to” partner for all major projects and understand business needs better than any other partner I’ve worked with.

-  eBay

Chadwick Martin Bailey Launches New Customer Experience Management Software: Pinpoint Suite

Leveraging over 25 years of customer satisfaction research experience, Pinpoint Suite drives management action and improves performance at every level. Learn more.

Love it or Hate it: The NPS Approach Works

After rigorously testing a close cousin, we think NPS will be around for a long time. Here’s our take on what works, what we’ve learned about customer loyalty along the way, and why it matters to you.   Read more…