It’s about a 3 min. read.
At CMB, we’re in the business of looking ahead—understanding consumer behavior and helping leading brands translate those insights into impact. As we enter a new year and a new decade, it’s only natural to reflect on the past, and to evaluate how we can use that knowledge to deliver more value to our client partners.
We’re proud to say that we had another strong year. We’ve successfully executed hundreds of engagements with some of world’s leading brands, representing industries from Tech & Telecom and Financial Services to Media & Entertainment. We spread our insights to thousands at major conferences like TMRE and CRC, covering topics from the future of autonomous vehicles, and understanding financial wellness, to the art and science of getting a laugh.
This success was fueled by significant, tactical and strategic updates at CMB. We welcomed new digs at our new location, onboarded 30 new super-smart, talented individuals to our team, and promoted dozens of others, who have each made valuable contributions and impact on the quality of service we provide to our clients. We’re also thrilled that our work and culture has been recognized by organizations like GreenBook as a 2019 Market Leader, and by MarketResearchCareers’ 2019 Best Employees list.
Beyond the data, we continue to raise the bar for information security—maintaining our ISO 27001 certification and implementing leading edge security training for our team. As we embark on our 2020 journey, we’re committed to sharpening our vision, and building on our success.
The world is speeding up for consumers, brands, and the strategic insights partners who serve them. Those who merely react, will fall short in delivering value. At CMB, we believe success lies in harnessing both human and AI-enabled intelligence to create collaborative insights that deliver richer, truer stories that lead to business impact.
AI and automation are changing every industry. We’re leveraging several of these tools already to deliver the consultative value-add our clients seek – and we’re continuously evaluating others, so we’ll be adding many more in the months and years ahead. AI and automation present us with incredible opportunities to accelerate the path from data to insights. And we are excited about the near-term possibilities.
We’ll continue to define the future of insights by investing in the visual and narrative storytelling capabilities, and talent that transform data into engagement, action, and enlightenment. In a world of continual disruption and change, our commitment is not to maintain the status quo—it is to deliver the greatest value and keep the needs of our clients omnipresent.
In closing, I am excited about what we’ve already accomplished – but am even more excited about what we will achieve together going forward.