Geoff Roper

VP, Business Development

Geoff is the Vice President of Business Development at CMB, specializing in driving the company’s growth by delivering custom-fit solutions that precisely address clients’ critical business needs. He also cultivates and deepens relationships over time, ensuring that CMB becomes a trusted partner in clients’ success.

With over 25 years of experience in market research, he brings a unique perspective to the table, having worked extensively on both the client and vendor sides. This comprehensive background allows him to understand the nuanced demands of clients and to design solutions that are not only innovative but also pragmatic and actionable.

In addition to driving the sales of CMB’s products and services, Geoff is an integral part of transforming how business feels through the partnership and collaboration across the ITA Group enterprise. The community of companies is comprised of CMB, Hartmann Studios, NKD, HTK, ITA Group, and International Travel Associates.

Before embarking on his corporate journey, Geoff was a professional tennis player, a career that taught him the values of discipline, resilience, and strategic thinking.

He holds a Bachelor’s degree and an MBA from Florida State University, qualifications that have provided him with a solid foundation in business principles and advanced strategic management. His education, combined with his professional experience, positions him uniquely to contribute to the growth and success of clients’ businesses.

Read Geoff’s Thought Leadership