John partners with clients to uncover deep consumer insights and define effective marketing and brand strategies. He is skilled in designing custom qualitative and quantitative research studies that provide a solid foundation for making sound business decisions. He has over 15 years experience leading a broad range of engagements including segmentation and targeting, brand positioning, new product development, customer experience, marketing communications, and pricing.
John has worked with many leading companies such as American Express, Amazon, Disney, Hilton, Panera, Sanofi, Total Wine & More, Major League Baseball, and others.
John earned a Bachelor’s of Science in Business Administration from Babson College and an MBA from the University of Notre Dame.