Harness the power of shopper insights
Well before they swipe their card, hit the “buy” button, or tap their smartphones, consumers have more information about the products they’ll buy than ever before. Combine this abundance of information with unlimited channel options and the paths to purchase expand exponentially. This puts an enormous amount of pressure on retailers to create experiences (both in-store and online) that resonate and engage consumers from awareness to purchase through to repurchase and advocacy. Understanding the customer journey is fundamental to creating those experiences.
Companies—including Reebok, eBay, Urban Decay, and David Yurman—partner with CMB for game-changing tactical and strategic initiatives, including: deep ethnographic explorations integrated with 3rd party data to understand consumers’ path to purchase, global strategic segmentations, and complex brand performance measurement. Give your brand an edge—partner with CMB’s dedicated retail practice to navigate consumers changing needs and demands, develop new products and services, improve the customer experience, and drive loyalty and sales.