As digital ecosystems grow increasingly complex—from the tectonic shift towards increasingly mobile computing to the rise of cloud computing—companies are placing big bets on opportunities with huge growth potential, and incumbents are constantly facing new disruptive threats. Our dedicated Tech & Telecom practice combines marketing science rigor with cutting-edge analytics and a deep understanding of the most important technology trends to help industry leaders on initiatives including portfolio optimization, new product development, market segmentation for growth strategies, and purchase journey analysis for market strategy work.
We have extensive subject matter expertise, customizing the latest research techniques and predictive analytics for unique and evolving challenges related to: