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Press Releases

Chadwick Martin Bailey
June 16, 2015

New Study: Mobile Wallet Use Nearly Doubled Since 2013

A new study, from market research and consulting firm Chadwick Martin Bailey, finds mobile wallet use is growing.

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EMPACT, emotional measurement, Chadwick Martin Bailey
June 9, 2015

CMB Unveils New Consumer Emotional Measurement Analysis: EMPACT℠

Chadwick Martin Bailey, an AMA Gold Top 50 market research and consulting firm, today announced the launch of EMPACTsm, a practical approach to measuring consumer emotions that helps inform marketing, customer experience, loyalty, and product development strategies. Instead of just exploring what consumers think of a brand, EMPACTsm measures how it makes consumers feel and how those feelings influence key outcomes.

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Stephanie Kimball, Chadwick Martin Bailey, Our People
February 4, 2015

CMB’s Stephanie Kimball Selected for Boston’s Future Leaders Program

Stephanie Kimball, Senior Marketing Manager at Chadwick Martin Bailey, was recently selected by the Greater Boston Chamber of Commerce to be part of Boston's Future Leaders. The program, which is limited to a small group of successful, emerging leaders identified by senior executives of Chamber member organizations, offers participants unique leadership development program opportunities at Harvard Business School and Suffolk University Business School.

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Anne Bailey Berman, Chadwick Martin Bailey
November 5, 2014

Chadwick Martin Bailey Named a Top 100 Women-Led Business

Chadwick Martin Bailey was named to The Commonwealth Institute’s list of “Top 100 Women Led Business in Massachusetts.” The Boston based market research and consulting agency partners with a select group of the world’s leading brands to deliver critical insights for confident, strategic decision-making. The announcement comes as the firm continues to expand, bringing in new talent to its Boston office.

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Chadwick Martin Bailey, Consumer Pulse logo
October 16, 2014

Both Online and In-Store, Tablet Shoppers Rely Heavily on Mobile Web Throughout Purchase Journey

A new study of 2,000 consumers, The Tablet Path to Purchase: The Mobile, Social, and Online Journey, from market research and consulting firm Chadwick Martin Bailey found that mobile, social, and online factors influence tablet purchasers very differently at separate stages in the purchase journey.

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Chadwick Martin Bailey, Consumer Pulse logo
August 26, 2014

Smartphone and Tablet Users Are Upending Traditional Hotel Booking

A new study of 2,000 consumers: The New Hotel Booking Path to Purchase: The Mobile, Social, and Online Journey from market research and consulting firm Chadwick Martin Bailey found that mobile, social, and online factors influence leisure travelers very differently at separate stages in the purchase journey.

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Wendy O'Connell, Chadwick Martin Bailey, Our People
August 5, 2014

Chadwick Martin Bailey Names Wendy O’Connell Account Director

Chadwick Martin Bailey has appointed Wendy O’Connell as Account Director for CMB's Financial Services practice. Wendy brings deep experience conducting research within the financial services industry and has worked with leading firms in the investment, insurance, and banking sectors. Fortune 500 companies trust Wendy to help them answer their most difficult strategic questions.

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AMA Gold Top 50, Chadwick Martin Bailey
July 16, 2014

Chadwick Martin Bailey Honored as an AMA Gold Top 50 Company

Chadwick Martin Bailey was named to the “Gold Top 50” based on its 2013 revenue. The Gold Top 50 is considered the "Fortune 500 of market research firms,” and the announcement comes as the firm continues to grow, bringing aboard more talent in the areas of consulting, behavioral economics, mobile design, and analytics.

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Jay Weiner, Chadwick Martin Bailey, Our People, Advanced Analytics
July 8, 2014

Chadwick Martin Bailey Names Dr. Jay Weiner VP of Advanced Analytics

Chadwick Martin Bailey recently named Dr. Jay Weiner Vice President of Advanced Analytics. Dr. Weiner oversees CMB’s advanced analytics practice, providing business decision focused analytic expertise and continuing to build the company’s thought leadership and product development initiatives.

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Chadwick Martin Bailey, Top 100 Women-Led Businesses
November 4, 2013

CMB Honored as a Top 100 Woman-Led Business

Chadwick Martin Bailey was named to The Commonwealth Institute’s (TCI) list of “Top 100 Women Led Business in Massachusetts” based on its 2012 revenue.

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