Our Insurance practice has been working with leading P&C, Life, and Health Insurance companies like The Hartford, Blue Cross Blue Shields, MetLife, Harvard Pilgrim, Aflac, and Westfield Insurance for over 25 years.

Whether it is creating differentiated products and messages or improving consumer and intermediary experiences, we help our clients maximize their success and build a foundation for research within their organizations.

Read our latest blog posts about Insurance


Working with Chadwick Martin Bailey intimately during the analysis portion ensured that all of the potential solutions were discussed and that we used a solution that optimally fit the data as well as our value proposition, our mission, and goals.

- Westfield Insurance

A New Approach to Segmentation for the Changing Insurance Industry

South Street Strategy’s Mark Carr and CMB’s Amy Modini share an innovative approach to segmenting the health insurance industry. Read the article here.

Meaning Trumps Money for “Good Life” Seekers

Meaning Trumps Money for Those Seeking the “Good Life” According to MetLife Mature Market Institute® Study. Read more…