Product and Service Development

Sometimes the best product research doesn’t have anything to do with products, it is about identifying needs your customers may not even know they have and developing solutions to meet them.

We work throughout the entire product development and launch cycle to help you:

• Generate ideas
• Prioritize product/service features
• Configure the most profitable combinations of features
• Develop strategies for bringing the products to market
• Track the effectiveness of your product launch
• Identify ways to improve the product in the future

Below are three techniques we find particularly useful in product development engagements.

Trade-off Techniques

We utilize methodologies like Discrete Choice, Conjoint, and MaxDiff Scaling to derive the underlying motivators or drivers of decisions.

This helps us get more accurate information since it is often difficult for individuals to accurately weigh and articulate the relative importance of the variety of factors (price vs. brand vs. product/service features) that influence their decisions on whether to purchase products and services.

Problem Analysis

We use problem analysis to prioritize and flesh out unmet needs for use in developing new products and services that meet obvious and latent customer needs and goals.

Ideation Sessions

We conduct internal (your employees) and external (your potential customers) ideation sessions to explore what is possible, understand customer goals and how best to meet them, and identify best practices that can be applied in the short and long term.

Read our latest blog posts on Product and Service Development Research