Anne Hooper

Anne Hooper

Director of Qualitative Research

With nearly two decades of market research experience, Anne has worked extensively on qualitative studies, both domestically and globally. As a RIVA-trained moderator, she’s conducted thousands of focus groups and in-depth interviews and has a great deal of experience with online and mobile methodologies. Anne is known for her ability to quickly engage and build rapport with a variety of participants—from C-level executives, physicians, and brokers, to kids and teens.

Anne has experience across multiple industries, serving clients in technology and communications, sports, media and entertainment, travel and hospitality, retail and eCommerce, financial and professional services and the healthcare and pharmaceutical industry.  Some of her clients include Nintendo, MTV, Disney, Dell, CareCredit, Electronic Arts, Comcast, Yahoo, U.S. Army, eBay, Facebook, and American Express.

Anne is a graduate of St. Thomas Aquinas College, where she received a B.A. in Communications with a concentration in Journalism.  She is a member of the Qualitative Research Consultants Association (QRCA), and often serves as a guest lecturer at local universities.

Read Anne Hooper’s blog posts