VP, Strategy & Account Planning
Brenda Ng brings over 20 years of management and activation experience delivering critical insights that drive product development, market strategy, and global corporate strategic planning for some of the world’s leading brands. At CMB, she spearheads the development of CMB’s engagement solutions in partnership with CMB’s parent company: ITA Group.
Brenda specializes in unlocking consumer insights to fuel business strategy and product development for nascent and mature categories. She brings deep industry expertise in software, hardware, digital entertainment, gaming, and telecommunications for some of the world’s leading brands.
Prior to CMB, Brenda was Founder of The Trio Group, a Seattle-based consulting firm, where she built strategic roadmaps to develop, launch, and sustain products and initiatives for clients such as Amazon, Sonos, Rakuten, Grainger, and Starbucks. Brenda’s passion for product, portfolio, pricing and people blossomed as VP of Customer Insights and VP of Product Innovation at T-Mobile. At Microsoft, Brenda developed her multinational sensitivity and management as a hardware and software product manager and was Director of Global Consumer Insights for Digital Entertainment. She’s a proud member of the original incubation team that developed and launched Xbox, Xbox Live and Xbox 360.
Brenda earned her Bachelor of Science in Business Administration from the Haas School of Business at the University of California Berkeley.